BrokerScan for Manufacturers
Make Better Decisions With Better Information...And Reduce Your Costs!
See Distribution Gains Sooner and More Accurately
Increase the Sales Performance of your Regional Managers, by Reducing the Time
They Spend Conducting Audits Reduce the Cost of
Conducting Your Audits
The Marketplace is Growing More and More Competitive. Rapid
reporting on distribution gains or losses is increasingly crucial to success.
Smart companies can no longer expect to get ahead while relying on distribution
tracking methods that have not changed much in 15 years.
Syndicated Data is Incomplete. While syndicated data solutions
such as A.C. Neilsen, IRI and SPINS provide part of the picture, these services
are often incomplete because they overlook crucial retailers who do not report
their data. Syndicated data is also incredibly expensive and out of reach for
many manufacturers.
Paper Audits are Inadequate for Today’s Environment
Nobody like audits.
Distribution audits are expensive to conduct and monitor
effectively Often the final results are never really
utilized because the end product is spread over many pages and the information
is difficult analyze Audits Divert the time of Highly
Paid Regional Managers from sales to audit tracking
Most audits need expensive “reprossessing” by the broker,
the regional manager, and even again at a national level to develop the "big
picture" summary of distribution gains
The Manufacturer Suffers in the End.
Decisions are made with faulty or incomplete data
Productivity of key sales personnel is spent on non-sales activityHurried
reporting means data may be inaccurateKey metrics such
as distribution gains or losses are not easily reportable
BrokerScan Will Solve Many of Your Audit Needs by Empowering Your Sales
Force With the Ability to Collect Data Electronically:
Scan
The BrokerScan solution allows your company to quickly scan and collect item
information including:
Set Size Shelf
Price Number of Facings Shelf
Placement Information About Competitor SKUs
Additonal User Defined Fields
Sync
The PDA is then securely synched with the BrokerScan server using any available
wireless Internet connection. Syncs can be done at Hotels, Libraries, even
Coffee Shops!
Report
Upon sync, distibution data can instantly be accessed via any desktop computer
using the library of pre-built distribution reports.
Actual Store by Store Distribution as Compared to Your Master List
Store Distribution Comparison to Retailer Authorized List
Distribution Progression (are you gaining or losing distribution
since the last audit) Dates of Last audit or Stores
Missing Recent Audits Price Comparision Reports
(minimum and maximum prices) Competitive Brand Reports
And Many More
Data Security You Can Trust
Your data is protected and is secured by SSL connections and password
protection. Daily server backups are automatic so your data is always
centralized and safe.
You’ll be able to produce reports on demand that would currently take days or
weeks to compile. Because BrokerScan is dynamic, your distribution changes can
be logged, and reports instantly updated to reflect the changes.
Benefit Overview
BrokerScan will automate key areas of reporting. This cost
reduction for all parties involved mean better data and more time for sales
related activities. Dynamic storage of data means
robust reporting can be compiled and compared across date periods to show
distribution gains and losses. Because data is
centralized and standardized, multiple departments can access reports in order
to compile “the big picture” Reports from one territory
or all territories can be compiled and summarized in minutes into a single
master report.An extensive library of pre-built reports
means that the manufacturer can literally be producing their first report in
minutes.
Deep licensing fee discounts are available to manufacturers. This pricing model
means that both the manufacturer and the broker partner can implement
BrokerScan for a fraction of what audits costs to do today.